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Which radio station will help you get more out of reading books, listening to audio-tapes or attendi
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Written by Henrik Flensborg
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Tuesday, 17 August 2004
Which radio station will help you get more out of reading
books, listening to audio-tapes or attending seminars?
Studies have shown that listening to specific frequencies
can induce altered states of mind.
Some, the Alpha brainwaves, will help you relax.
Some, the Theta waves, will put you in a deeper relaxed
and dreaming state.
And some, the Beta brainwaves, will help sharpen your
mental abilities.
Usually you will use software such as Brain Sound Studio -
http://growth-focus.com/bss - or Neuro-Programmer -
http://growth-focus.com/np - to create these audiofiles.
But you won't find any radio stations (not that I know of)
that will play these types of audiofiles.
And this article really isn't about these auditory helpers
at all.
But there's *one* radio station that can help you get more
out of what you are reading, so you retain the information
better and can put it to use faster and more efficiently.
Tune in to Radio W.I.I.F.M
Sadly I can't tell you where to find this on your radio
but it doesn't really matter because it's all in your head.
That's because Radio W.I.I.F.M is short for Radio "What's
In It For Me"
Radio W.I.I.F.M is a state of mind you can tune into while
you are reading, listening to audio-tapes, attending
seminars or otherwise acquiring knowledge.
Radio W.I.I.F.M is a radio station that broadcasts 24/7 -
and all you need to do to benefit from it is to tune
yourself into the W.I.I.F.M-frequency.
When W.I.I.F.M is at the forefront of your attention you
will get more out of the books you're reading, the audio-
tapes you are listening to, the seminars you attend and any
activity you engage in that has to do with learning.
Focus on what you want to achieve from the books you're
reading. Don't just read through the book for the sake of
reading it
Look for things that you can put to use immediately.
Listen for how presented ideas can be put into action in
your life. Don't just listen to the audio-tape and then
conclude "good tape, solid advice", but then do nothing
about it.
Go to a seminar with the purpose of picking up at least
two good ideas that you will implement when you get home.
Don't attend a seminar just to attend it.
Train your brain to automatically search for "places" in
the material where there a big readout on the W.I.I.F.M-
detector.
It like when successful copywriters put up bait for your
W.I.I.F.M-detector, so you can let yourself be drawn
through the copy and sell yourself on the idea that it will
be good for you to make the purchase.
Imagine having a W.I.I.F.M-detector that has the following
settings: "profitable ideas", "relationship-enhancing
concepts", "self-esteem boosting methods", "goal-achieving
approaches", "team-building techniques" and so on.
Just switch it on, select the appropriate setting, and
then approach any book you read, any tape you listen to and
any seminar you attend from now on with this question in
mind:
"I wonder which extraordinary ideas, concepts, methods,
approaches or techniques this book, tape or seminar
contains, that are just right for who I am and what I'm
looking for or needing in my life or business right now?"
And, the more you train your brain to search for these
things, the easier it will get over time.
And eventually it'll be an unconscious competence to be
able to spot the golden W.I.I.F.M-nuggets.
So, decide, before you pick up your next book, what it is
specifically you want to get from reading it. And do the
same before you press play on your next audio-tape or walk
through the door to your next seminar.
To your wealth and growth
~Henrik Flensborg
P.S. feedback@growth-focus.com is where I would love to
receive your feedback. It's said that feedback is the
breakfast of champions - and I'm hungry, so feed me ;-)
P.P.S The last issue about viral marketing is now online
at http://growth-focus.com/viral1
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